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Would I Repurchase? L'Oreal Lash Architect 4D

Funny story: I thought I had thrown this out already. Granted that wouldda been odd since there's no post about it but I figured I disliked it so much I couldn't be bothered. Lo and behold I went to open a new candle and there it was, in the candle stash. Sigh... So this post is long long overdue.

L'Oreal Lash Architect 4D Travel Exclusive Kit - www.modenmakeup.com
posted on our Facebook page May 15, 2012

Now before you panic, I probably didn't open that till earlier this year. This set was one of those travel exclusives that Cave Shepherd sells. At the time it cost $57.99. When I went to check the price this week I didn't see any with the Lash Architect 4D mascara. All the sets now either come with the Million Lashes or the Butterfly mascara and they're now $87! Yikes.

L'Oreal Mascara Travel Exclusive Kits display - www.modenmakeup.com

The US L'Oreal Paris site doesn't have the 4D mascara listed but the Australian one does. As the L'Oreal representative in Cave Shepherd told me, Collins and the beauty supply stores in Barbados get L'oreal's domestic (for the US market) products while Cave Shepherd gets the ones that are usually for tourist i.e. what stock you'd see in airport Departure Lounges and other specialty shops. 

The description from L'Oreal's Australian site is as follows: "Product benefits - THE FALSE LASH EFFECT STEPS INTO 4D!

New Lash Architect 4D mascara builds captivating lashes with each and every brush stroke by providing volume, length, texture and curl!

Innovation -

1. Formula Technology:
The Lash Architect 4D formula contains exceptionally long, rigid 4mm nylon fibres (the same material that false eyelashes are made from) that build volume: moulding, re-shaping and sculpting without hardening or stiffening. Lashes step into 4D: they look, Volumized, Lengthened, Texturized and Curved, your look is captivating from every angle!

 2. The custom-designed tool : The Architect-brush

The Architect-brush is specially engineered to construct the 4D false lash effect: sleek and angled, it wraps easily around the lashes. Bristles are spaced regularly so the formula goes on evenly for an intense lash look with no clumps
".

"False lash effect in 4 dimensions" the packaging boasts.

L'Oreal Lash Architect 4D demo - www.modenmakeup.com
L'Oreal Lash Architect 4D demo - www.modenmakeup.com
Beginning of the day

L'Oreal Lash Architect 4D demo - www.modenmakeup.com
End of the day

Getting good "eyelash" pictures is licks yuh! Anyho, from my humble offering above I hope you can see that this mascara, I have it in 'Black', is very good at defining the lashes and coating them sufficiently. I do notice the fibres in the mascara on the wand itself but they're not visible on my eyelashes. The formula is a typical wet L'Oreal one which usually works in their favour to provide volume. My gripe with the formula is how much is "goops up", for lack of a better term, the wand. The wand itself is pretty great. I've come to realise that when the bristles are in clusters as seen below - and with other mascaras like the YSL Faux Cils Shocking and Giorgio Armani Eyes To Kill - it really lends to that 'false lash effect'. 

L'Oreal Lash Architect 4D wand - www.modenmakeup.com
Those tiny things sticking out on the tip of the wand are the fibres

Take a look at how much mascara was on this thing:

L'Oreal Lash Architect 4D mascara - www.modenmakeup.com

So when they say this formula doesn't clump they must mean after you wipe off the excess. Right?

The exterior packaging is very nice. It could easily pass for a high end product. Even the shape of the tube is unique.

L'Oreal Lash Architect 4D mascara packaging - www.modenmakeup.com

After you get the extra gunk off you can see the fancy 'Architect-brush' that L'Oreal is raving about.

L'Oreal Lash Architect 4D mascara wand - www.modenmakeup.com

"Sleek and angled" it is indeed. I would love to see this type of brush in their regular Voluminous formula.

So, to answer the question. I wouldn't repurchase this solely due to the fact that to get the best results from it it seems like you have to waste a lot of product. But it doesn't even look like I'd be given the choice since I'm not seeing it on the shelves...(if you see it anywhere on sale still holla!)

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