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Why I Unsubscribed From 'Big YouTubers'

As with all posts of mine this is just my personal experience.

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I love that YouTube has allowed so many people to create a platform where they can showcase their creativity, inspire others and make a living. The Beauty Community on YouTube has grown tremendously. The forum has transformed from simple 'how to' videos to include summa evating. I'm sure you've seen how many bloggers have gone on to become business owners: writing books, starting clothing lines, jewelry lines, their own cosmetics companies etc. etc. etc. That's great. Some persons have grown their channels so much that YouTube is their full time occupation. Along with YouTube paying them, they now get sponsorships from major brands in the cosmetics, mobile, automotive and even App industries to name a few. Yeah, paid to just mention an app! That's also great. What's not great is when bloggers lose their sincerity.

Now don't get me wrong: I believe content creators deserve to be paid. I know that products and equipment can cost a lot of money... a lot. More important than money is the time it takes to get those videos/posts ready. So yeah, compensation is only fair. What's not fair is when bloggers use their audience - the same audience that enabled them to get to that level of success - to sell products that they don't believe in.

Any right thinking person would say: "well at the end of the day the consumers have to make up their own minds". True; but we know the power of word of mouth marketing. And that's what it boils down to. These companies see these popular bloggers as an extension of their marketing strategy. So the relationship you've built with your favourite YouTube personality has a price. Whether it's in the form of a coupon code, affiliate link or a simple YouTube view.

I wouldn't be so presumptuous as to tell you who not to watch. A video should either inform or entertain - it's great when you get both; and everybody has their own taste. What I will tell you is to be mindful of who you're supporting. Fuh my one part I've stopped letting certain people get rich offa me. I enjoy the ones who spend their money and give us their honest opinion.

What I'm enjoying even more is the budding community of bloggers with 10,000 subscribers and under. Especially the ones not doing the same-ole-same-ole.

Have you discovered any new YouTubers worth checking out recently?

p.s. It's also a good idea to unplug from all this social media noise ever so often.

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