Skip to main content

Brand Awareness: Tarte Cosmetics


Maureen Kelly, CEO and Founder of Tarte says she started the Company in 1999 out of her one bedroom apartment. "Today tarte is a leader in healthy, eco-chic beauty, offering cruelty-free cosmetics infused with skinvigorating™ ingredients like superfruit and plant extracts, vitamins, minerals, essential oils and other naturally-derived ingredients. But it’s not just about what’s in our powerful formulas; it’s what’s not in them that really sets us apart! All of our products are formulated without parabens, mineral oil, phthalates, sodium lauryl sulfate, triclosan, synthetic fragrances and gluten, just to name a few. Ingredients are absolutely important to me, but so are formulas that perform. We call it tarte 12-hour power™, but you’ll just notice it lasts. Not to mention that we’ve got budgeproof, waterproof, sweatproof, SPF and formulas with truly compelling consumer panel claims". The Company remained independent until 2014 when it was acquired by the Japanese KOSÉ Corporation. You can read more about that here. At that time, Maureen issued a statement saying that Tarte would remain a cruelty-free company. Let's hope that's true. ***for an updated view on Tarte's "green beauty" status read this***

Best sellers

According to Notable Biographies, Tarte's - the team of Maureen and MUA Troy Surratt - first product was "a gel called Cheek Stain". If you check the site's Bestsellers page that product is still prominently featured along with quite a few others. When I first heard about the brand all the popular YouTube beauty vloggers were raving about their 12 hour Amazonian Clay blushes. I had to try them. Another widely raved about line is their Clean Slate primers. And I absolutely have to mention the infamous Lights, Camera, Lashes mascara.


My recommendations

The blushes hands down. 'Tipsy' is one of my all time favourites. I really like the blush palettes and sets that Tarte releases for the Holidays.

Tarte Cosmetics Pin Up Girl Amazonian Clay 12-Hour Blush Palette Holiday 2014

I'm also a huge fan of the Airbuki Bamboo Powder Foundation Brush. Their Skinny SmoulderEyes Amazonian Clay Waterproof liners are also a hit with beauty vloggers.

Watch Kristin Gehm's video here

Tarte products can be purchased online at Tartecosmetics.com, Sephora.com, Ulta.com and QVC.com etc. as well as in Sephora and Ulta stores. A few Tarte items are currently in stock in The Marketplace.

Have you tried anything from Tarte Cosmetics? Let us know in the comments.

Popular posts from this blog

Giveaway #14 [CLOSED]

For the first time ever we linked a giveaway to a milestone. You can look back at our previous contests and see that things usually happened pretty routinely. Why? We love to shop! ...and shopping for others is always more fun 😁 All that to say, this one is very special because you made it happen. Thank you for taking the time to read what we share and then sharing with your beauty loving friends.

On to the good stuff...

Prize A


Kat Von D MetalMatte Eyeshadow PaletteLust Lashes 'Vanity' and 'Giselle'M.A.C mini lipsticks 'No Faux Pas' and 'Relentlessly Red'M.A.C Powder Blush 'Adobe Brick'M.A.C x Mariah Carey Extra Dimension Skinfinish 'My Mimi'Inglot AMC Brow Liner Gel '11'No Bleeding Lips Secret Lip LinerUrban Decay 24/7 Glide-On Eye Pencil (travel size) 'Zero'M.A.C x Star Trek Frost Lipstick 'Kling-It-On'Ardell Dual Lash ApplicatorM.A.C x Mariah Carey Lipglass 'Rainbow Interlude'M.A.C Pro Longwear Paint Po…

Sunday Riley Good Genes versus Drunk Elephant T.L.C Framboos Glycolic Night Serum

If you're an avid YouTube watcher you've probably heard about these products. Both brands blew up on the skincare seen in short order as expensive, but effective. If you're like me you quickly began to wonder: which is better? Short answer: it depends.


Long answer...

I've mentioned Good Genes a few times before on the blog. This 'all-in-one lactic acid treatment' is raved about by the likes of Stephanie Nicole and Caroline Hirons.

From the box: "Deeply exfoliates the dull surface of the skin for clarity, radiance, and younger-looking skin. Visibly brightens the appearance of age spots and discolorations. Instantly plumps the look of fine lines and wrinkles in 3 minutes*

*Clinically tested and proven to significantly improve the appearance of lines and wrinkles in 3 minutes. Results obtained via profilometry analysis.

With Key Ingredients:

Purified Lactic Acid: One of the most hydrating Alpha Hydroxy Acids (AHAs), Lactic Acid exfoliates the surface layers of t…