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Slaves To Trends

Disclaimer: do and wear whatever you want.

But that's also the moral of the story.

I don't know who started it: probably the fashion industry; but this whole notion of somethings are only suitable for x season has to be one of the most successful marketing ploys ever. I bet the fashion houses and beauty juggernauts make billions off of it annually. image

Of course, as it relates to apparel some things are necessary. Coats, gloves and boots are to Winter what flip flops and tanks are to Summer. But who made the rules in the beauty industry? Pastels for Spring. Neons for Summer. Berry lips for Fall and shiny lids for Holidays. Don't get me wrong, I understand the premise of taking cues from nature but are these guidelines or hard-and-fast rules?

Just guidelines. In the Caribbean, we especially shouldn't fall prey to North American trends since we only experience two seasons: hot and hotter. I kid I kid; wet and dry...though Global Warming seems to be shifting those start and end dates. 

The beauty industry to me really doing a number. Releases for the upcoming season are out before the current one set good yet. And the consumers are tricked into thinking the have to gobble it all up as soon as possible because it's "limited edition" and "stock won't last". Holiday sets have been out for weeks now and while these usually are a great value for money, I'm often thinking "geezzzz what they gonna bring out in November?". Oh yeah, Spring 2016 tings.

'Best Bite Rewind' Holiday 2015 image 

Hourglass 'Ambient Lighting Edit' Palette
Kat Von D 'Mi Vida Loca Remix' Eyeshadow Palette

Too Faced 'Le Grand Palais' Holiday 2015

By all means if you want to keep up with these thing that's perfectly fine. You know we keep you in the do via our Facebook and Instagram pages. But don't ever feel like you're missing out on anything...especially when the same damn things often come right back around.

It's all smoke and mirrors man. 

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