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Brand Awareness: L.A. Girl U.S.A

L.A. Girl has been the talk of the town for some time now. So much so this "brand awareness" post could be seen as futile. I mean, who hasn't heard of them?

The parent company Beauty 21 Cosmetics, Inc. has been in business from 1985 producing the brands: L.A. Colors, L.A. Girl and Arissa Studios. From the L.A. Colors site: "Since 1985, Beauty 21 Cosmetics, Inc., has taken pride in offering the highest quality products at the most affordable price. Our L.A. COLORS® line targets the diverse beauty needs of women of every demographic around the world.
Our research & development team continues to expand the line with innovative products, brought to you in trendsetting colors and styles. By expanding the L.A. COLORS® line we continue to add strength and dignity to the L.A. COLORS® brand. At the same time, the marketing department works side by side with management to keep pricing low and quality high, therefore, maintaining excellent customer satisfaction.

We have an enthusiastic team supporting us, from our sales department to our warehouse personnel, thus enabling us to provide you prompt, efficient and reliable service. For over 25 years, Beauty 21 Cosmetics, Inc., and LA. COLORS® have been making superior cosmetics establishing a name in beauty industries all around the world. We look forward to serving you at all levels of commerce in the near future"

Locally we've seen L.A. Girl products around beauty stores for a long time but it appears as though its popularity increased with the launch of the Pro Conceal High Definition concealers.

L.A. Girl Pro Conceal product display

These have gotten countless rave reviews on YouTube. Since the initial launch, L.A. Girl has expanded the range to include darker shades and colour correctors.

L.A. Girl Pro Conceal product display
L.A. Girl Pro Conceal 'Mahogany' display

From there it's been off to the races. Every time we blink it seems like there's some new L.A. Girl product on the market.

I know sometimes we have the old adage in the back of our minds: "too cheap nuh good" but then again, we also know that this beauty product addiction we have is an expensive one. So we must save the pennies where we can.

L.A. Girl product display

From this post you would have read that I am a fan of their Endless Semi-permanent Auto Lipliners. Cheap and sweet!

L.A. Girl product display

Heidi raves about their Glide Gel Liners.

L.A. Girl product display

And you know they keep coming out with more lip products than we can keep up with.

L.A. Girl stash

One thing is for certain, Beauty 21 Cosmetics, Inc. isn't playing around when it comes to pushing affordable beauty products. Check out our Instagram to see where L.A. Girl products are available locally.

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