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Validation

Validation [verb]; to substantiate, confirm.


Recently I've seen a few YouTubers I watch that have 'medium' - in the grand scheme of things - channels receive PR packages from Make Up For Ever, Hourglass, Victor & Rolf etc. (or is it all just Sephora/LVMH?). Anyho, each time they expressed a similar sentiment of a) being greatly appreciative to get products from recognised brands and b) being shocked that these brands "knew who they were". "It feels good to be recognised for your hard work" one said. It sure does.

You've seen me say countless times that blogging takes time, effort, money and now that I think about it great mental fortitude if you are waiting on the outside world to validate you. Don't take that all the way left; one of the first things they taught in my Management programme is that you have to first "define a meaningful outside" if you intend to have a business. Meaning, there must be a customer. So in the Bloggersfere there must be a reader/viewer. And what is human nature if not the longing for more? More reach, more influence, more recognition...

I get it. Surely makes us feel like we're not toiling away in vain. But do we really need the world to confirm that we exist? Of course not. During a recent conversation, this very topic came up and it brought up the following questions: what determines success? When will I feel like Moden Makeup has 'made' it? I'm still thinking about the answer. I can tell you what it's not: I'm not waiting to be included. Yuh know, to the seminars that entrepreneurs are asked to speak at or the shows 'stakeholders' are asked to take part in. I guess that's the moral of this story. Don't wait on someone else to confirm your existence. You have a voice. Use it. If they don't see you as a valuable contributor (read: attraction, cause that's what it's really about for event producers) to their events, start your own. The genuine will prevail. Always.


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