|Kesley, Sharalee and I|
Sharalee thinks that this show had more of an uptight crowd. There were a lot of celebrity -and celebrated - professional makeup artists. Still, I didn't get the vibe that is was less friendly than New York. The Makeup Show on a whole has a more serious feel than IMATS. The Pros are about knowledge sharing and networking. Of course the brands are there to sell products but that doesn't seem to be the frenzied focus. Lots of shots are taken at Instagram trends and click bait marketing 😁These are real lovers of the craft that don't take kindly to fly-by-night 'online influencers'. That said, the brands have embraced social media and a few current marketing mediums #obvs
L.A. didn't have a Beauty Tour like the New York version but there was a Beauty Brunch on the day before the Show started.
A few brands were there including Make Up For Ever Professional, Crown Brush, It Cosmetics and Glamcor. Mostly it was an opportunity to interact with the industry insiders. What was amazing was we got to see a private viewing of a (at the time) soon-to-be released movie about a legend in makeup artistry.
As we were leaving, we were given Swag Bags. Mine contained more items than are pictured above but I'd already given away the items I wouldn't use. Also, Crown Brush allowed every person that visited their booth to take one brush. Again, I'd recommend that you always check what additional events, demos, sessions etc. are being offered when you book your ticket for The Makeup Show. The Beauty Tour was excellent and this Brunch was pretty cool too.
The actual Show was standard action. All booths offered discounts or great special offers. A few also gave gifts-with-purchase or samples.
NARS was painfully missing but I did see Charlotte Tilbury, Dr. Brandt and Urban Decay booths for the first time.
Check out our Instagram for more coverage. These shows are often where brands choose to launch products. This year it was Viseart's Grand Pro Volume 1 and bdellium tools' Golden Triangle brushes.
The best part for me was sitting in on the classes by Smashbox's Lori Taylor Davis, Lavonne for NYX Cosmetics and resident badass at MUFE, Nick Lujan. These sessions were free but the presenters did not skimp on the knowledge. It's just inspiring to talk to such driven people face-to-face.
So what did I buy?
- Dr. Brandt Microdermabrasion Skin Exfoliant
- Dr. Brandt No More Baggage Eye De-puffing Gel
- Crown Brushes Pro LED Makeup Mirror
- bdellium tools Golden Triangle brushes: '940 Face Blending' and '755 Smudge'
- Bioderma Sensibio H2O wipes
- Stila Magnificent Metals Glitter & Glow 'Sea Siren'
- Smith Cosmetics brushes: '115 Foundation Brush' and '256 Arrowhead Laydown Eyeshadow Brush Large'
- Paw Palette 'Lip Black'
- Dose of Colors Desi + Katy Liquid Matte Lipsticks: 'Hot Fire' and 'Savage'
- Lime Crime Velvetines: 'Wicked', 'Scandal' and 'Cindy'
- Kevyn Aucoin The Lip Gloss 'Neottiana'
- Malin + Goetz Acne Treatment Nighttime
- Mario Badescu A.H.A Botanical Body Soap
- Blue Marble Sealer
From de time I knew Dr. Brandt was gonna be there I decided to purchase a backup of my 'face sandpaper'. The Bioderma wipes I raved about on Alphaeus's #SkinTober live. Y'all already know how I feel about that A.H.A soap. I'm happy I got to repurchase some favourites at a discount.
I'm now realising that I bought quite a few brushes last year.
YouTuber and Pro Makeup Artist, Trisha Lee was by the Smith Cosmetics booth when we passed and she was so nice! I was watching Samantha Ravndahl rave about these brushes all year so I had to try them for myself. I actually remember seeing them at their first trade show.
This purchased sneak up on us. We were breezing by on the second day and saw these gorgeous brushes. When they told us this Golden Triangle line hadn't even been launched yet we were intrigued. There are available now. Then we touched them and the money flew out of our purses. If we had seen them earlier we wouldda went h.a.m. But alas: so many tings, so little money.
These books were in my Sephora's Love List and Beautylish Wish List for the longest time. Usually they're $21.99USD each (before tax) but at the show I got both for $30 😲 I wasn't leffin dem.
It was definitely an experience I won't forget. We were also lucky enough to see our girl, Special Effects Makeup Specialist, Faina Rudshteyn. She was with her Make Up For Ever family.
Will you be attending The Makeup Show or IMATS this year? Let us know in the comments.