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Brand Awareness: rms beauty

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RMS stands for Rose-Marie Swift - the Founder- or "real make-up secrets"; if you read the company's philosophy you'd see that "RMS beauty is about aliveness and pure, life force". What's that all about? Here's what the site calls 'Beauty Truth': "Skin is a living organism. It breathes, interacts, and absorbs information from everything it encounters. It's in constant communication with the environment. Without healthy skin, we are vulnerable to the effects of everything we encounter. Unfortunately, years ago we were lead to believe that the skin acted as a barrier to the outside world, blocking out whatever was applied to it. We now know that whatever we put on the skin is absorbed into the bloodstream. You need only look to medical patches, anti-smoking patches and hormone replacement patches for proof.

Every day, multiple products come into contact with our skin, from shampoo and conditioners to body wash, moisturizers, makeup and hair spray. All together, we probably apply more than 100 chemicals to our bodies daily, and we know that not all of them are good for us. In fact, many are downright harmful. Some ingredients, like phthalates found in synthetic fragrances and nail polishes, are known to disrupt the hormone system and are a factor in diseases of the reproductive system and breast cancer.

Sadly, our daily use of a long list of harmful ingredients in our personal care products begs the question: are short-term results now worth the risk of ugly health consequences later? Please read my site which is dedicated to educating women about some of the toxins and misconceptions about today's beauty business

The Beauty Truth website was launched in 2004 and after a barrage of questions from women on which brands were safe to use, Swift started her own line four years later because she couldn't comfortably recommend any existing ones.

Best sellers

RMS beauty products have won numerous awards over the years, but I think the most popular product has to be the 'living luminizer'. "Nothing compares in magically highlighting the skin. This formula is the ultimate illuminator for creating a sensuous, sheer, luminous glow. A must have beauty product and our biggest seller. Best of all, the living luminizer enhances the skin's natural youthfulness without being sticky, greasy or glittery.

ONE SHADE: An ultra sheer, glowing, luminizer with a translucent, satin-pearl finish. This highlighter works great on all skin tones, making this a must have beauty product
". Swift recommends that newbies should start here since it's a multi-purpose product.

The site actually recommends that darker skin tones use their 'buriti bronzer' as a luminizer.

Another famous one is the '"un" cover up': "Use as a foundation or a light concealer as it visibly melts into the skin while covering imperfections and redness. Provides even coverage for flawless looking skin that will never look heavy or dry. Moisturizes and heals, resulting in a beautiful second skin". One of my favourite Youtuber bloggers, Tarababyz, loves this product as an eyeshadow base on her dry eyelids.

Most recently I've been hearing a lot about their beauty oil. "This lightweight yet highly concentrated multi-purpose beauty oil contains only the finest exotic oils and rare herbal extracts. Buriti oil has recently been found to filter and absorb cancer-causing UV rays from the sun. All herbal extracts made in-house exclusively for rms beauty". I got this recently so I hope it's as good as they claim.

My recommendations

I didn't start with the 'living luminizer' due to concerns about how the product would interact with my oily skin in this humid climate. But after reading more about the bronzer I'm going to give that a go. My appreciation for this brand began with their lip & skin balm 'simply vanilla'. To date, it's the best lip balm I've ever used.

The next thing I tried was the "un" powder. "The one and only powder you will ever need. This ultra fine, light reflective powder is the ultimate finish to perfect looking skin. A virtually invisible powder that minimizes the appearance of pores, softens the skin and absorbs oil. Works synergistically with rms beauty "un" cover-up to create a silky second skin. Suits every skin tone and adds no white residue. Talc free, silicone free, perfume free and paraben free". This powder consist of 100% silica and nothing else. It's finely milled and sets the under eye flawlessly when used in combination with a damp beauty sponge.

I got the tinted version (shade 3-4) recently so I will have a review of that after I have used it for a while. One thing I will mention is that I'd like to see darker shades released in the complexion products.

If you're a fan of potted lip products you should try their 'lip shines': "Purity made simple. A touch of shine on your lips is now both sensuous and nourishing. This colorful, fountain of youth for lips contains buriti oil, which is rich in nutrients. Due to its natural fatty acids, vitamin A and C properties, these lip shines provide extracellular antioxidant protection. Combined with nourishing organic oils and pure mineral pigments, this exotic formula is highly emollient and visibly hydrating. These are sure to become your newest healthy addiction". I have the shade 'royal' which one of the only two that contain synthetic colouring.

Luckily we have access to this brand locally via Pure Source Barbados. You can check their website to see the prices of all the items mentioned. As you can image, you're not going to find such high quality products with eco friendly packaging at NYX prices. That said, the quantities given along with the skincare benefits make the brand worthy. International readers, you can see where the product is available close to you here

Swift has continued to speak out on the beauty industry's misuse of the terms 'natural' and 'organic'; you can read more on that here

Are you concerned about the levels of toxins in mainstream cosmetics? Let me know in the comments.

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