www.stauntons.ie image NYX / Niks/ Noun : Goddess of the night. Another inexpensive brand that really needs no introduction since it is so popular. The company was founded in 1999 by Toni Ko. Hers is a success story since " she is a first generation in America, having immigrated to Los Angeles from Korea at the age of 13 and didn’t speak a word of English. Toni started NYX from a 600 square foot space in California at the age of 25 – when she realized there was a gap in the cosmetic markets between prestige brands sold in department stores and mass brands sold in drugstores. Her goal was to offer professional, richly pigmented products at affordable prices. Initially, she sold just one product: makeup pencils. That first year, she generated over two million dollars in sales with just 1 employee – her. Soon her products were flying off the shelves at retail giants like Target TGT +0.00% , CVS and Ulta " [1] . In 2014 the company was sold to L'Oreal. Thei
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