This is a YouTube cult classic if there ever was one. Beauty Vloggers have gone so far as to compare it to the Chanel Le Volume de Chanel which, as you can imagine, is wayyyyyyyyyy more expensive.
From the site:
• "Immediate Extreme Volume & Lift
• Buildable Formula Without Clumping
• Long-Lasting Power
• Made In Italy
Available in 1 Shade. [MC-301 'Black']
NET WT. 0.30 FL oz / 9 ml g
Starting at root of lashes, wiggle the brush and sweep upward in long lifting strokes. Remove any excess mascara from lash before doing bottom lashes.
Water (Aqua), Beeswax (Cera Alba), Iron Oxide (CI 77499), Copernicia Cerifera (Carnauba) Wax (Cera Carnauba), Cichorium Intybus (Chicory) Root Extract (Cichorium Intybus Root Extract), Helianthus Annuus (Sunflower) Seed Wax (Helianthus Annuus Seed Wax), Stearic Acid, Palmitic Acid, Propanediol, Triethanolamine, Polyamide-5, Phenoxyethanol, Galactoarabinan, Caprylyl Glycol, Aminomethyl Propanediol, Potassium Sorbate, Caesalpinia Spinosa Gum, Acacia Senegal Gum (Acacia Senegal)".
The price listed on the Jordana Cosmetics site is $2.99USD; Kmart does as well whereas Walmart currently has it listed at $12.99USD :/ Typo?
The natural fibre bristles are arranged close together and hold a lot of product. As we've come to realise from these mascara reviews, those are the ones that create that full dramatic look. Coupled with a pigmented mascara formula of course.
This Jordana one certainly has that. To minimize clumping long term you'd have to wipe the excess product off of the bristles after a couple uses. Due to the rich pigmentation and lack of a taper on the wand I didn't use this product on my lower lashes most times.
The tube opening looks about the standard size. The stopper inside doesn't take off too much mascara nor does it allow too much product to be dispensed.
[Click photo to shop]
Worn alone, I found the product did provide volume. Not a crazy amount like the Lancome mascara I recently talked about but it was still decent.
With a mascara primer this thing is bananas. I tried it with the Lancome Cils Booster as well as the new Estee Lauder Little Black Primer. Both of those amplified the pigment and volume of the Best Lash Extreme. I experienced no flaking or smudging with this product whether on its own or with a primer. Clumping is possible as product builds up on the wand so if you're not a fan of cleaning it off I wouldn't go past two coats. This mascara formula isn't as wet as L'oreal ones but it wasn't overly dry either. It also didn't dry out much during its shelf life.
I purchased this in April from Duane Reade for $4.29USD (before Tax) and I am here kicking myself for only buying one. While Jordana products are available locally, I am yet to see this here. They're also available for purchase via Amazon*.